Hawai‘i State Foundation on Culture and Arts' 40th — 2005-06

Public Relations • Issues Management • Event Branding, Promotion

Challenge
For 40 years, the Hawai‘i State Foundation on Culture and the Arts (HSFCA) has been quietly funding artists and art programs throughout the state. It was time to give this unique state organization some exposure.

Hastings & Pleadwell (H&P) was hired in late 2005 to promote HSFCA’s 40th anniversary, with an array of free public art events, and to make people aware of HSFCA’s impact on the art communities of Hawai‘i. The media strategy needed to encompass local, national and international audiences.

Solution
H&P maximized publicity for signature events including the “Live from the Lawn” shows as part of Honolulu’s lively First Friday festivities, and the Art in Public Places Exhibition, at the Hawai‘i State Art Museum. January’s “Live From the Lawn” starred Hawai‘i’s 2005 Grammy™ nominees and attracted hundreds of fans to the historic grounds at No. 1 Capitol District. The performance was taped and webcast to audiences on the mainland.

H&P helped HSFCA create collateral and press materials and handled media pitches that led to significant media coverage. Anniversary celebrations culminated with an International Cultural Summit aimed at addressing cultural questions and issues on a global level with participants from the mainland and abroad as well as Hawai‘i.

Results
Throughout the year, H&P leveraged media opportunities to promote new activities as well as talk story about HFSCA’s reservoir of programs and accomplishments. Advance coverage of the International Cultural Summit drew international experts, urban planners, cultural practitioners and advocates. The campaign won a 2007 Public Relations Society of America (PRSA) award and was a finalist for Best in Show.

 

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