Category Archives: Marketing

New Media Update for "OWA"

Since it’s an outdoor venue, I won’t be using a PowerPoint or a handout for tonight’s talk with the Oahu Wedding Association (OWA). It will be a true test of my ability to cover new media for small businesses in … Continue reading

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Soul Patrol in the Hood: Chef Cruises Chinatown

Sean Priester’s official launch of the Soul Patrol lunch wagon is tonight on Maunakea in Chinatown. Formerly the executive chef at Top of Waikiki, Sean has started a socially conscious venture that serves up gourmet leftovers to the houseless. We … Continue reading

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The 671 on Guam: Last Day… 5 :(

I almost didn’t make it to the first official meeting of the American Marketing Association’s Guam Chapter. I got a late start, and when you’re in Guam for a few days you start to become paralyzed by the idea of … Continue reading

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Opalavision – City premieres recycling show

The City & County of Honolulu proves its commitment to recycling education again with the premiere of Opalavision at the Green Aloha Concert in Waikiki on Friday, October 23.  Opalavision is a series of short episodes meant to educate and … Continue reading

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FREE coffee, Ed Kenney grinds, networking, advice on new media (for nonprofits)

You’ve got to hand it to Josh Levinson and his cohorts at Community Links Hawaii, self-described non-profit incubator, for a winning combination to engage that community.  Community Links has launched a new series for leaders and volunteers of mission-driven groups: … Continue reading

Posted in Employee Engagement, Events, General Public Relations, Marketing, Nonprofit Communication, Online Reputation Management, Speaking Engagements, Storytelling | Tagged , , , , , , , , , , , , , , , | 2 Comments

Go Naked: Night Market

Our longtime client and LASIK pioneer, Tyrie Jenkins, M.D., will be talking with Honolulu’s hip, urban crowd at Aloha Tower’s “Night Market.” The topic: “GO NAKED.” This revives an early campaign highlighting the liberating feeling of being able to see without … Continue reading

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Small Business Steps Up for PBN’s Book of Lists

Small businesses looking to step up their profile in this challenged economic climate will find that marketing opportunities are quite affordable. This is especially the case when it comes to sponsorship packages. Malia Denis made contact with a longtime Pacific … Continue reading

Posted in Brand or Be Branded, Events, General Public Relations, Human Resources, Marketing, Sponsorship | Tagged , , , , , | Leave a comment

Twitter helps KGMB9 deliver the news

Most reporters, newspapers, TV and radio stations have a Twitter account. Why would a media outlet use Twitter you may ask. KGMB9 thought it was time to explain. KGMB9 has used Twitter for the past nine months. According to a … Continue reading

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MySpace celebrates fifth anniversary, draws online ad revenues

The exploding popularity of free social networking sites is drawing online marketing dollars even in a down economy. This year MySpace celebrates its fifth anniversary with 130 million active monthly users worldwide. In the United States, MySpace is the most-viewed site on … Continue reading

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New media opens up new can of words

I recently completed a contract with a major online social networking site.  Let’s call them, “MyFace.”  MyFace, like all major players in Web 2.0, has diversified beyond a mere social networking tool to become a user’s hub for all their … Continue reading

Posted in General Public Relations, Marketing, Media Training, New Media | Tagged , , , , | 2 Comments