Coldwell Banker Pacific Properties (CBPP) is Hawaii’s largest residential real estate brokerage and arguably the most respected. It also has the distinction of being the only Coldwell Banker® franchise in Hawaii to be acquired by the national corporation, Coldwell Banker Real Estate Corporation, in November 2005. Coldwell Banker is a subsidiary of Realogy Corporation, one of the most integrated providers of real estate and relocation services in the world.
Hastings & Pleadwell was hired in 2006 to position the high-profile real estate brokerage for increased credibility and top-of-mind awareness and handle local and national press. H&P’s primary focus is media relations, with an eye on other components of communication as they relate to boosting CBPP’s earned media reach.