Coldwell Banker Pacific Properties

Media Relations

Coldwell Banker Pacific Properties (CBPP) is Hawaii’s largest residential real estate brokerage and arguably the most respected. It also has the distinction of being the only Coldwell Banker® franchise in Hawaii to be acquired by the national corporation, Coldwell Banker Real Estate Corporation, in November 2005. Coldwell Banker is a subsidiary of Realogy Corporation, one of the most integrated providers of real estate and relocation services in the world.

Hastings & Pleadwell was hired in 2006 to position the high-profile real estate brokerage for increased credibility and top-of-mind awareness and handle local and national press. H&P’s primary focus is media relations, with an eye on other components of communication as they relate to boosting CBPP’s earned media reach.