County of Hawaii, Research & Development

Communication Strategy—Messaging—Branding—Social Media—Digital Marketing—Community Outreach

The County of Hawaii, Department of Research & Development is tasked with the charting the course for the island’s economic development and enhance the quality of life for island residents via programs related to agriculture, energy, tourism, community development and film.

H&P is tasked with assisting R&D with building awareness around the importance of having a medical home, that is a team of health care professionals tasked with providing high-quality, customized healthcare. H&P is working the R&D to develop a compelling narrative explaining what a medical home is and the importance of having one; this story will be the foundation for a robust communication strategy that suggests message delivery via a number of vehicles which H&P will execute upon including traditional and social media, digital storytelling, infographics and visually appealing collateral, strategic partnerships and alliances, community outreach, and an informational website.

For more information on the Department of Research & Development, click here.