Hastings & Pleadwell offers communication training sessions that can be customized for businesses, government agencies, and nonprofit organizations. The workshops are designed to build any group’s capacity to use communication effectively because they have been crafted with special attention to practical, sustainable public relations programs.
These training programs are based on the H&P team’s collective experience and expertise serving clients from all sectors of Hawaii industry. Each session provides a big picture overview backed up with tangible, practical steps. They are interactive—the more you participate, the better we will be at addressing your particular needs. Each workshop includes reference materials and handouts.
H&P presentations range from 60 minutes to 2 hours. Multiple workshops can fill half or full days.
Contact us for pricing information, firstname.lastname@example.org.
Brand or Be Branded: A Proactive Approach to Shaping Your Image
“Branding” is a buzzword traditionally associated with large, corporate entities such as Nike and Coca-Cola. But any organization, large or small, can benefit from a consistent, appropriate campaign to build name recognition. A strong brand requires a consistent message and experience. It requires being proactive versus passive.
Small businesses and nonprofit organizations are especially in need of shaping their image. This workshop is a primer for developing strategy to build a memorable and meaningful brand for your organization. It is a process of creating messages, images and experiences that establish identification, differentiation and loyalty for your organization over a myriad others competing for attention.
Brand or Be Branded: What’s Your Personal Brand
Many of us just don’t know where to start on our personal brand. Here’s help. To build a strong, memorable and meaningful personal brand—and one that reflects well on your organization—requires consistent and congruent strategy. It also requires attention to appearances, what your message is and how you deliver it. The workshop will give participants the basics for defining or refining their professional message and image as it relates to their position in the marketplace.
What’s the Message? Choosing the Right Words
Many of the tactics for building brand hinge on well written prose to profile your organization. This session focuses on crafting powerful, appropriate language that is essential for a consistent communication strategy. While it is important to determine target audiences, you must have the right message to deliver. From brochure copy to cocktail party chitchat, develop a script that is clear and endures.
These copy blocks/talking points should be used in different, appropriate versions for a variety of communication tools, from print materials and speaking engagements to the website. Your employees and extended network will appreciate having this “script” so that they aren’t fumbling for words to discuss your mission and accomplishments. As this strategy is advanced, a unified set of messages will reinforce your image in a credible way.
What Is Public Relations, Anyway?
Everyone thinks they know, until asked for a definition. We give you one, and then tell you what the jargon means and how it relates to your business or organization. PR isn’t just about garnering media coverage. Discover how the disciplines of PR can go to work for your brand.
Looking Good: Projecting the Right Stuff
Every piece of paper, ad, sign, brochure—anything with your name on it—is part of your efforts to brand your organization. This session covers the principles of design in a practical way and discusses methods for reigning in all the elements that affect how your constituents view you. Newsletters, annual reports, flyers, exhibits, even letterhead and email correspondence should be scrutinized with your preferred image in mind. This session will help you navigate the basics in effective use of design and how it strengthens your image.
Become a Media Magnet: How to Establish Yourself as a Resource
Ever wondered why someone gets quoted in the media all the time? The process for establishing yourself as a source for media outlets is one part luck and two parts art and science. This workshop covers the basics of building media relationships with the goal of becoming what a reporter wants: a trusted and reliable resource. We want you to become the go-to people when it comes to answering questions about issues relating to your area of expertise. This session is designed to boost your confidence in the area of media relations.
Integrity in Green Communication
Promoting sustainability and the environmental consciousness of your organization is a trend that should be considered carefully. This presentation reviews research about public attitudes toward such issues. Terms such as green marketing and “greenwashing” are reviewed, and the ethics to be considered in promotion of green attributes are discussed. Examples of sound and poor examples of green communication are given.
Communicating to Avoid Crisis: Community Outreach Benefits
Not only can proactive outreach help avoid controversy, it can improve your reputation and contribute to your bottom line. This session will cover the basics of community outreach: public relations, advertising and grassroots tactics. Issues management and crisis control will also be addressed, providing attendees with an outline for building their own plan for communicating under pressure.
Issues Management: Your Timely and Appropriate Response is Crucial
Public relations case studies are built on the mistakes organizations have made trying to avoid public scrutiny of their actions. This session covers comprehensive issues management through open, honest and constructive communication. An assessment of internal and external communication priorities covers the practical steps toward restoring or maintaining confidence and trust, whether you are a large corporation or a small nonprofit. Establishing a clear process for getting out in front of potentially damaging news will help maintain the public trust in difficult times.
Employee/Member Communication: More Than Boosting Morale
Your staff and board members are the public face of your organization. In the case of community organizations and nonprofits they may also be volunteers. This session discusses the merits of turning every member of the organization into an ambassador. Keeping them fully informed and involved reinforces recruiting and retention efforts. The side benefit is a social network that feels involved and appreciated. Don’t underestimate the influence of someone at a potluck party or a kid’s soccer game. Establishing a culture that rewards being in the know and promoting the company/organization at an individual level is valuable to any public relations strategy.
You Are the Brand: Ambassador Training
A strong brand requires a consistent message and experience. This session focuses on the importance of employees recognizing their role as ambassadors. The public relations and advertising strategies that promote a company’s brand attributes are only as good as the experience clients have once they are engaged. This session will outline the importance of customer service and basic interpersonal skills as they relate to building a strong brand and company.
The Art & Science of Social Marketing
Influencing human behavior seems daunting, but successful public education campaigns are typically driven by a solid social marketing strategy. This session covers the role of marketing, research, advertising, promotion and communication technologies to create a climate for social change. Special attention is given to “guerilla” marketing tactics and other nontraditional means getting to hard-to-reach audiences.
Developing Your “Net” Worth: Notes on Networking
Sweaty palms, nervous stomach—not everyone embraces the task of networking with confidence. This workshop outlines the benefits for growing your network, and hopefully your business through a commitment to “getting out there” consistently. This session is a refresher for anyone feeling the need to brush up, and a great primer for beginners. Communication skills and general outreach tips are the focus.
Keeping Good Company: Community Goodwill Programs
You can—indeed—do well while doing good. This session focuses on what it takes to foster good corporate citizenship. Being a “good” company helps recruit and retain quality employees and leadership, provides valuable training for your workforce, attracts clients and improves the bottom line. The workshop covers the basics for creating and sustaining effective community goodwill programs that benefit the business world and the communities in which they thrive.
Email has become the primary form of communication in our personal and professional lives. It is important to remember that email communication in the workplace should reflect a more formal style than personal messages. Business email messages, like standard memos, are a reflection of the organization and author. This workshop will cover the basics of email (format, style, grammar, punctuation) as well as some tips and examples of email dos and don’ts specific to the workplace.