Founded in 1996, Hastings & Pleadwell: A Communication Company provides customized outreach strategies to select clients across Hawai‘i. It is the only full service PR firm with a presence on two islands: O‘ahu and Hawai‘i Island. H&P understands the complex and culturally diverse communities of the islands and uses a suite of communication vehicles to build relationships and deliver messages that resonate. From social marketing aimed at behavior change to corporate campaigns, the firm has a portfolio of award-winning work.
H&P grieves the passing of Barbra Pleadwell
With unbelievable sadness we report that Barbra An Pleadwell,
partner of Hastings & Pleadwell, has passed away.
Barbra had been grappling with health issues for some time and lost
the battle Monday, March 22, 2021. She was 50 years old.
She had been a force in our community, and a strong women's
advocate, dedicated to the YWCA, the Organization of Women
Leaders and the Junior League of Honolulu (JLH). With JLH, she
helped launch the HerStory conference, then worked with Hawaii
Business Magazine to create Wahine Forum, a women’s business
She was an adept communication strategist with more than 26 years
of experience. She architected information campaigns and
maneuvered organizations through issues and crises.
Pleadwell led information and education campaigns locally,
regionally and nationally. Her work has been recognized for
significant, measured effectiveness. In 2009, she led a national campaign using social media to reach young adults for National Cyber Security Alliance and led efforts to launch the nonprofit’s social media channels. In 2011, working with online brands such as Facebook, VISA, Google and McAfee, she helped craft a strategy to establish cohesive and unified messages about online safety. The “Stop. Think. Connect.” campaign continues to be used nationwide, and now, internationally.
Before founding H&P, she worked for the Hawaii Office of Hawaiian Affairs and Department of Health as a strategist and media spokesperson.
With H&P, Pleadwell led communication for seven years to promote smoke-free places in Hawaii for the Coalition for a Tobacco-Free Hawaii and to defend the law. She architected the Coalition’s rebranding and helped it reach unlikely partners, from bars to artists’ lairs, to reach people about smoke-free environments. She also led communication strategy for Sutter Health Pacific Kāhi Mōhala, Hawaii’s only free-standing psychiatric hospital, where she had previously been board chair.
Among the first professionals profiled in Hawaii Business’ “Twenty for the Next 20,” she was also in the first group honored by Pacific Business News’ “Forty Under 40.” She and partner Barbara Hastings received the Small Business Administration's Women in Business Champion Award for Hawaii and Region IX in 2007. In 2011, she received OWL's Leader of the Year award.
Pleadwell grew up on Guam, the third generation of her family to live in the U.S. Territory. She came to Honolulu for higher education and stayed. She earned degrees with Chaminade University of Honolulu and University of Hawaii at Manoa.
She and Jayson Harper were raising two daughters, Bella Grace Harper and Amelia Levy.
Each of us at H&P send our love to her family and many friends at this sad time.
Barbara A. Hastings
Mail & Accounts Address:
2316C ‘Ainakahele Street
Hilo, HI 96720